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First look: Heello – New Social Kid.

Recently Twitpic founder Noah Everett has unveiled Heello, his feature-for-feature copy of Twitter. The move comes just a day after Twitter completed the rollout of its photo-sharing service — a direct competitor to Twitpic. There’s nothing new about the concept as everything here is on twitter. But there are a few things which catch your attention.

Instead of tweeting, users send “pings” to their followers. Instead of retweeting, users “echo” other posts. And instead of following, friends “listen” to their friends. The only real difference is that updates appear in a user’s stream in real-time.

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